Journey Analytics Previously known as Transact Insights. | Analytics User | Latest Version Latest version 21.05.0 cloud hosted.
This sankey chart, or flow diagram, highlights how segment values, within a specific segment type, change during transactions. The visualization shows the flow from initial segment values to final segment values for the selected segment type. This chart is used to evaluate and measure improvements for segment switching.
In the example screenshot, multiple versions are selected via the Scope Selector, so segment data for the entire selection is shown in a single chart. Key takeaways are:
This graph suggests that most users start and end the transaction without transitioning through Mortgage Status segment values. Generally, users appear to struggle to advance their status within a single transaction.