A/B Testing View

   Journey Analytics Previously known as Transact Insights.  |   Analytics  |  v19.05 This feature was introduced in v19.05.

The new Journey Analytics A/B testing view brings a customizable dashboard that makes it easy to compare the performance of your application versions, across many different metrics in a single view. Multiple analytics can be displayed in the form of report cards that can be arranged and resized in any location on the screen.

To display the A/B Testing View:

  1. Select A/B Testing from the Feature Navigation Panel.
  2. Select the application and time period to analyze.
  3. Click Add Report to select the type of report card you want to display.
  4. Drag the report card into the desired location on the screen. If required, add more report cards.
  5. To configure the report card options, click and Configure, then click Apply.
  6. To delete a report card, click and Delete.
  7. To narrow down the types of transactions reported on, you can also use the Global Filter panel.
  8. Any configuration of the report cards is saved and will display the next time you log on.

A/B Testing View components

The A/B Testing View contains the following components:

  • Application and time frame
  • One or more report cards
Application and time frame

Use to select the application and time frame to analyze. The application and time frame you select will then be applied to all report cards added to this view.

Report card options
Report card Description Configuration
Completion Rate

The completion rate of all transactions for the applications, versions and time period selected, is displayed as a percentage of the total number of transactions that were actually started. The calculation of the completion rate does not include the bounced transactions.

Add a device type split, or change the aggregate, or toggle the grid markings on and off.
Median Time

The median time in seconds it took to complete all transactions for the applications, versions and time period selected, is displayed.

Toggle the grid markings on and off.

Transaction Summary

All abandoned, completed and bounced transactions for the applications, versions and time period selected, are displayed in a bar chart.

Toggle the grid markings on and off.
Section Completion

All transactions for the applications, versions and time period selected, are displayed as a progressive completion rate. The number of users who completed a section, compared to the number of users who started the application, is displayed as a percentage.

Select and deselect the sections included in the graph, or toggle the dot labels on and off.
Top Fields

The highest field statistics for all abandoned or completed transactions for the applications, versions and time period selected, are displayed in a list.

Change the metric displayed; either abandoned, completed or median time.

You can also change the field labels, and specify a limit to the number of fields shown.

Section Summary

Transaction counts for all sections in the applications, versions and time period selected, are displayed in a list.

Change the metric displayed; either commenced, completed, number of fields or abandoned.

You can also click on the arrow next to Section Name to change the order the sections are displayed in.