Journey Analytics Previously known as Transact Insights. | Analytics User | Latest Version Latest version 21.05.0 cloud hosted.
Journey Analytics collects two custom event types – Milestones and Segments. These events can be sent from either an application built from Maestro or Composer, or from Journey Manager. These custom events can be leveraged to capture analytics data to cater to a specific application, business or market requirements, that cannot otherwise be achieved with out-of-the-box analytics data that Journey Analytics presents. The diagram below presents the key differences in the concepts of Milestones and Segments.
In the context of User Journeys, milestones help you understand:
Segments, on the other hand, help you understand:
Watch the video below to see the difference between milestones and segments, with examples.