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Analytics Topics

Journey Analytics

Journey Analytics, formerly known as Transact Insights, is a purpose-built analytics module that captures behavioral and completion analytics for applications hosted on the Journey Platform.

Once set up, Journey Analytics helps track the performance of customer applications, using multiple analytical views, to understand user engagement with the form, the effort it takes to submit an application, and where users are abandoning their applications.

These fine-grained metrics can be used to identify abandonment hotspots in the customer application and further explore problematic fields to reduce the effort it takes the user to complete an application, improve the user experience and optimize the application to drive conversion and completion.

Journey Analytics views are displayed in either the Dashboard or Visualizer user interface, depending on the customer's Journey Manager version.