Avoka Transact Platform Overview

   Transact Platform This topic is related to all Transact platform products.

The Avoka Transact platform is a system of engagementSystems of Engagement (SoE) is the technology used by an organization to help facilitate and orchestrate the customer journey via more personalized, seamless interactions across the various touchpoints. These include social media channels, email marketing platforms, mobile apps, and content management systems. that enables banks to create a seamless orchestration between the acquisition of customer data and the back-end system of recordSystem of Record (SOR) is an ISRS (information storage and retrieval system) that is the authoritative source for a particular data element in a system containing multiple sources of the same element. To ensure data integrity, there must be one -- and only one -- system of record for a given piece of information.. It lives in between your customer acquisition channels and your back-end systems, usually alongside your existing web CMS platform. This allows the Transact platform to maintain the loose coupling between the customer channels coming in from multiple sources, and the back-end systems without needing major architectural changes to the existing infrastructure.

The Transact platform solves the following key architectural challenges in building omnichannelOmnichannel is a service delivery model that integrates different interaction points for customers such as online, by phone or in store. Omnichannel Banking offers banking access across these three methods. customer acquisition and onboardingThe steps required to get a new customer integrated into a new program. These steps may vary business to business. systems:

The Transact platform supports all the key facets of the customer acquisition process, by providing features to the front-end channels as functions, and simplifying the omnichannel experience for the end consumer. It delivers the ability to maintain a loose coupling of the state, user data, and input actions of the consumer to the back-end system, which allows rapid deployment of customer initiatives without complex and costly changes to existing systems.

The Transact platform acts as a PaaSPlatform as a Service (PaaS) is a category of cloud computing services that provides a platform allowing customers to develop, run, and manage applications without the complexity of building and maintaining the infrastructure typically associated with developing and launching an app., providing a service platform on which banks can deploy their web applications. Inside the platform, there are multiple services that run independently of one another maintaining the platform functionality, such as security, front-end services, management, and reporting and operational monitoring. These services can be independently scaled and adjusted to fit the need of the customer’s applications. The Transact platform PaaS architecture allows rapid and simple deployment and scaling of services needed to deliver complex user experience orchestrations.

The Transact platform is most often deployed as a cloud-based system and configured as a private secure environment for each bank. End users engage in the customer acquisition journey through the Transact platform’s servers and application data is exchanged to and from bank systems of record via API services. The Transact platform configuration in the Amazon AWS cloud provides for the highest levels of security, reliability, scalability and data integrity.

Interacting with the Transact platform PaaS is made simple through the ability to make API calls from the front-end framework of choice, meaning that the complexity of building multiple platform services is reduced to a set of standard REST API calls. This allows the bank development team to dictate the terms of engagement with the platform, choosing to either leverage in-house skills to build experiences or using our tools for building customer interaction workflows, saving time and expense against having to build the entire set of services from scratch.

The Transact platform incorporates the following three modules to design, manage, and optimize the customer experience across channels without impacting back-end systems:

Transact Maestro is the HTML5Maestro forms are fundamentally built using HTML 5. The structure of the form and the text displayed in the form are all configured and established using HTML5. HTML is the standard markup language for creating Web pages and stands for Hypertext Markup Language. HTML 5 describes the structure of a Maestro form., design environment that allows business teams to build sophisticated and elegant web form applications.

Transact Manager is the enterprise management system that hosts the web form applications and enables sophisticated customer interaction and 3rd party system integration between form transactions and back-end business processes.

Transact Insights captures customer behavior to drive detailed form transaction analytics on how to reduce friction and abandonment within the web form applications. It allows you to watch transaction progress and monitor completion rates, bounce rates, and submission volume for different devices and forms. You can test new ideas with A/B testing and instantly monitor results. Then when changes are needed, adjustments are data-driven similar to a web content manager, no coding changes required. This allows rapid deployment in a few clicks, no need for waiting on test and release cycles.

Watch this video to learn more about the Transact platform.

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